What did the assignment entail?
In early 2024, the TU Delft Faculty of 3mE changed its name to Mechanical Engineering. Along with this new name came a new brand film produced by Springstof for TU Delft. We were involved from the ideation phase and concept development stage to the recording and editing of the final product. It was crucial that the film showcased the core values of the faculty and put all stakeholders within the organization, from students and teachers to support staff, in a well-deserved spotlight.
Goal and target audience of the video
The primary objective of this video was to reinforce and affirm the new faculty name. However, above all, the main focus was to foster a sense of community and highlight the individuals who are part of the faculty. By showcasing the unity among the current stakeholders, including students, teachers, researchers, and the support team, we aimed to generate interest from future students and employees for this versatile faculty.